The end of the year: the most important season for retailers

Divine Bonami
Nov 3
3 min read

Updated: Nov 4

The end of the year is the crucial period for retailers. Customers are looking for festive outfits, gifts, and inspiration — and your Christmas window display is the very first thing that grabs their attention. A striking holiday window can be the difference between passersby walking on or stepping inside.

But how do you create a display that truly stands out on a busy shopping street? Below you’ll find fresh, creative, and professional tips specially crafted for visual merchandisers and fashion stores aiming to boost their year-end sales.

1. Create a warm and inviting atmosphere

The holiday season is all about emotion. Choose a theme that radiates warmth, luxury, or coziness. Consider:

Winter wonderland
Classic gold & champagne
Minimalistic snowy tones
Playful Christmas characters
👉 A clear theme brings harmony and helps your collection shine.

2. Use mannequins that set the mood

A powerful Christmas window starts with mannequins that enhance your story. Opt for:

Festive poses showing movement and energy
Articulated arms to showcase accessories like clutches, jewelry, or scarves
Heads that can be subtly customized with elegant colors to match your concept. At Bonami, you can give your mannequins a festive touch: swap heads, add new colors, or include movable arms — perfect to refresh your display without buying new mannequins.

3. Make accessories shine with the right displays

Accessories are major sales drivers during the holidays. Make sure they stand out by using:

✅ Display heads for hats, beanies, and scarves

✅ Small stands for jewelry, handbags, belts, or Christmas gifts

✅ Attractive podiums to neatly showcase accessories and gifts

Well-presented accessories sell faster and add extra style to your overall display.

4. Work with transparent or glossy elements for a luxurious feel

Our transparent mannequins are ideal for festive concepts:

They reflect light beautifully
They don’t distract from your collection
They’re 100% recyclable and unbreakable. A subtle LED strip behind a transparent display instantly creates a luxurious ambiance.

5. Use height and depth to add dynamism

A holiday window needs to be dynamic. Use:

Displays at varying heights
Platforms or pedestals
Props and decorations to create depth
Layering adds luxury, volume, and stopping power to your display.

6. Add a striking eye-catcher

During Christmas, it’s essential to feature something that makes passersby stop. Think of:

🎄 A large festive prop

✨ Glitter effects

🎁 Creative accessory displays

🦌 Unique figures (like reindeer, bears, or abstract art pieces)

Bonami crafts custom props — the perfect way to strengthen your brand story with something unique.

7. Minimize clutter, maximize atmosphere

Christmas windows can quickly become “too busy”. Choose wisely. Less is more:

A few strong looks
A select number of accessories
Genuine atmosphere elements instead of too much decoration. Let the clothing do the talking — supported by professional displays and props.